For the media marketing project my group began by listening to the four songs we were given. After listening to each of the songs are reading the lyrics we decided on Send My Love by Adele. Pop is a genre I'm very familiar with, so picking this felt like a natural pick since we have to build a brand around the song. The first thing we did was create a word document with a plan. We set dates for each part of the project of when we wanted things done. This allowed us to have a discipline and quickly get things done. We are currently on pace with our chart. This document also included the lyrics of our song and plan for our PowerPoint. After that we needed to complete our music research chart to get a better understanding of marketing tactics that we need to use for the project. Looking specifically into Adele, Taylor Swift, Harry Styles, and The Weeknd. Looking into the marketing of their most recent albums and demographics.
Once we were done with the research for the chart we focused on the music video since it's planning and creation would take the longest. Creating our storyboard was a crucial part of planning because it allowed us to put our ideas on paper. The topic covered by the song is a relationship that clearly came to a bad ending where one person was doing more than the other. We were toying between keeping true to the lyrics and almost following them word by word, but decided to stray away and create our own storyline. Coming up with a storyline that everyone agrees with is a little complex, but didn't take much time as we threw ideas around developing them and tossing the ones we didn't like. Eventually we settled on a girl in her twenties going through a hard break up that clearly is taking a toll on her. In the song the lyric "we both know we ain't kids no more" is repeated multiple times. We want to portray her as someone who is clearly trying their best to be an adult and mature while her now ex is stuck in childish high school like ways. The picture below is of our very well drawn story board depicting the story and the shots we wish to accomplish. It allows the whole group to get a similar picture of the video.
After we had finished the storyboard planning for the filming began. We need a girl who is the main character of the video. In the storyboard it can be seen that it follows her and her struggles and then later on she has flashbacks which would include a boy. We also needed a location where we could film most of our shots in. We chose our group members uncles house because we wanted something appealing for the first shot. Where his house is also a golf course which we plan to use for our flashbacks of dates.
Lastly, we started out marketing PowerPoint. We chose to do this last as we could do it separately and communicate through calls and texts. We chose a template and then outlined our slides on our original document. This allowed us to split up the workload and also decide how we are going to present it. We chose to have a slide a person and continue the rotation until we were done with the slides. This felt most engaging to us as we would have to be waiting for our turn to speak rather than reading three slides in a row and then waiting for the presentation to be over. We plan to have our PowerPoint done by Sunday 1/29 to give us wiggle room to review each others work and fix any mistakes. We are set to film the music video Saturday 1/28 and use the rest of the time to edit the video together.
